Marketing
What is marketing? Bringing supply and demand together, right? Sure, but what else?

Marketing includes almost everything. It all starts or should start with the overall company strategy. In what line of business are we, where should we be, how do we get there and what is needed to achieve this all (products, channels, messaging, positioning, etc). Like many things, marketing is also continuously evolving.

NOBO supports organizations with the following marketing issues:

  • Defining overall company strategy
  • Defining and execution of marketing plan
    • Company mission and objectives
    • External analysis
    • Internal analysis
    • Critical issues and opportunities (segments, products / services, channels)
    • Positioning and pricing
    • Marcom operational plan
  • Marketing training

Many companies don´t look at their marketing efforts at the level they should. When budgets are cut, marketing (or marcom) is being sliced and diced before you know it. But when budgets (and the whole company) is under pressure, shouldn´t you just invest in your marketing efforts? Isn´t the competition in the same boat? So why not hit them hard and get your marketing act together? After all, it looks your market opportunity is not big enough for your appetite, why would you otherwise have to cut your budget? Apparently there are too many hands in the cookie jar. Time to look for new cookie jars, wouldn´t you agree? Whatever that cookie jar might be (new segments, new products, new channels, new positioning, new pricing and so on), NOBO is the right partner for you (info@nobo-online.nl).




  NOBO: NO BOUNDARIES
It´s true. There are less and less boundaries. The world counts 6.9 Billion people on our globe today and with today´s communication and transportation the world is becoming smaller every day. But more crowded as well.

Therefore it is critical for companies to have the right sales and marketing strategy and organization in place. NOBO does just that. NOBO supports organizations growing their business while optimizing their sales and marketing efforts.


  Presenter / Trainer
NOBO also acts as presenter and trainer. Several Sales and Marketing training modules are available. Also industry specific training and presentations regarding Water Treatment (by UV) are available.

If you need a professional, interesting well structured but also humorous presentation or training, feel free to contact NOBO.


  Internet Marketing Book
Sandor Willems (owner of NOBO) wrote a management book (337 pages, in Dutch) about the possibilities and consequences of Internet within any business environment. Written between early 2000 and end of 2001, based on early experiences and the capabilities Internet businesses had to offer since the early nineties. This book describes how any department within an organization can benefit using Internet technology. (ISBN 9789051790061).
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